A writer with one book out needs to focus to spreading the word in the most efficient way possible. Podcasts, TedX talks, and speaking gigs are the way to go.
A synopsis boils a book down into a few words. Take the time to craft short and long synopses.
Follow my blog with Bloglovin Marylee MacDonald’s Book Launch Tracker can help you plan effective book launches. Essentially, a tracker functions like a runway. If you want your book to have liftoff, you need a three- to six-month lead time, but if you don’t you lay out the tasks in advance, the day of your […]
The answer to “What’s the best book launch strategy?” is that a successful launch strategy depends on you. The only thing that won’t work is to have no launch plan. And, yet, that’s the situation most writers find themselves in. Tongue hanging out, they can’t wait to “get the book up on Amazon,” and then […]
“A book without a book launch plan is just a fantasy.” Did I hear that someplace, or am I making it up? In any case, I’m launching a new book on April 17, 2020, and I thought it might be helpful if I take you through this journey with me. I am by no means […]
New authors need to find readers who will leave Amazon reviews, but if you’re a new author, how do you do that? Your friends may not understand why authors live and die by the quantity and quality of Amazon reviews. And, certainly, as a new author, you can’t be expected to have the name recognition […]
Ever wondered how authors get tons of reviews the first week of their launch while you’re writing groveling emails to your family and friends, asking them to please, please, please read your book and write a review? The answer is that authors who get reviews provide free ARCs (Advanced Review Copies) to avid readers. Avid […]
Whether to write under a pen name or under one’s own real name is a choice authors make early in a career. That choice can have unforeseen consequences. When Facebook blocked his pen name, author Peter Rendell had to relaunch his author platform and reevaluate his marketing strategy. Let’s give him a hand, because what […]
What is the biggest frustration authors face? Getting into bookstores. Authors and independent publishers who produce print books through Amazon’s Createspace confront a nearly insurmountable hurdle. Even though the book has a great cover, bookstores still know the book has been produced by their sworn enemy–Amazon! How can they tell? Amazon places a bar code […]
Book promotion is the biggest challenge all writers face. I face it. If you’ve published a book, you face it, too. Every writer I know confronts the stunning reality that fewer and fewer people are reading books, even though we writers are pouring our souls onto the page. Prior to publication, most of us have […]